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Ontario’s Cottage Market | 2026 Outlook

Muskoka cottage dock

 A Changing Season in Ontario’s Cottage Country

 

As the cottage-selling season winds down across Ontario, the trends we’ve been watching for several quarters are continuing. In our 2025 cottage market forecast, we anticipated a steady increase in waterfront listings which is what has materialized. After bottoming out in April 2022, inventory has steadily climbed, seasonally adjusted.

On the flip side, cottage sales remain under pressure across all price ranges. In the core cottage-country regions of Muskoka, Parry Sound and Haliburton, year-to-date sales were approximately 867 units as of November 1st — down another ~18% from the same period last year.

Meanwhile, the average time a waterfront property spends on market remains elevated. Depending on the area, waterfront listings had 7–9 months of inventory at the end of the third quarter.

One of the most dramatic indicators in today’s cottage market is the sharp increase in termination volume — the number of waterfront properties that have been listed on the M.L.S.® and subsequently expired or cancelled without selling. As the chart below shows, unsold inventory is now running more than four times higher than historical averages, underscoring the widening gap between seller expectations and actual market demand.

The Supply Myth Debunked

For several years, the commonly repeated thesis has been that “lack of supply” is holding back sales. But the data tell a different story: listings and sales are trending in opposite directions — with supply increasing while demand falls. This divergence shows the supply-constraint argument no longer stands up to scrutiny.

A recently released report by Teranet Inc. gives further insight into Ontario’s recreational real-estate market:

"Many of the cottage country regions north of the GTA experienced rates of loss in excess of 20%.  Across Ontario, the median loss for properties purchased in 2022 and 2023 and then sold subsequently was $45,000. In the GTA the median loss was even higher at $56,000. Muskoka experienced a significant median loss of $240,000, however, the volume of transactions was relatively low."

They went on to say "Those who purchased in late 2021 and 2022 and sold subsequently are doing so at a loss and at elevated rates against historical trends."

Why Demand is Softning

A number of forces are colliding to weaken demand in cottage country:

  • Interest rates remain elevated — the obvious headwind.

  • Short-Term Rental regulation. Potential game changer as more municipalities are adopting a licencing system with restrictions or in some cases implementing a complete ban.
  • Non-Resident Speculation Tax (NRST) is impacting the market in all price ranges but appears to primarily affect the luxury segment over $3 million.

  • Over-priced inventory continues to be common: in our view, nearly half of new listings are still not aligned with current market realities.

  • Recycled listings (old listings re-listed with new photos/rewrite) continue to inflate “new listing” volumes.

  • Low consumer confidence is a strong drag on the overall market (especially when economic uncertainty rises).

  • External factors such as U.S.-Canada trade tensions and tariffs add further market uncertainty. See below for more on this.

U.S. Tariffs & Potential Implications for Ontario Waterfront Real Estate

U.S. Tariffs: The Wildcard Shaping Canada’s Real Estate Outlook

The outlier influencing real estate markets — not just in Ontario's cottage country but across Canada — is the growing impact of U.S. tariffs on the broader economy. This is a complex, ever-moving situation with many variables, making it difficult to forecast. What is clear, however, is that the potential implications are far-reaching and significant, as uncertainty ripples through financial markets, employment, and consumer confidence.

Early Signs of Market Reaction

According to data from the Canadian MLS® Systems, January 2025 saw a double-digit surge in new listings compared to December 2024. At the same time, sales activity slowed noticeably toward the end of the month, coinciding with the early stages of what appeared to be a potential trade war with the United States.

Overall, home sales declined by 3.3% month-over-month, with most of the drop occurring in the final week of January as the tariff discussions intensified. Meanwhile, newly listed homes jumped by 11%, marking the largest seasonally adjusted monthly increase in new supply on record (excluding pandemic-related spikes) since the late 1980s.

“The standout trends to begin the year were a big jump in new supply at an uncommon time of year, as well as a weakening in sales which only showed up around the last week of January,” said Shaun Cathcart, Senior Economist at CREA. “The timing of that change in demand leaves little doubt as to the cause – uncertainty around tariffs.”

This combination of surging supply and falling sales has suddenly shifted many markets — particularly in Ontario and British Columbia — back toward softer pricing conditions.

The Real Threat: Uncertainty

It’s not just the tariffs themselves that are disruptive — it’s the uncertainty they create. Buyers are hesitating to make large capital commitments, while sellers are increasingly anxious about job security and future affordability.

According to the Bank of Canada’s report, Evaluating the Potential Impacts of U.S. Tariffs, all modeled scenarios point to higher costs for imported goods, which could lead to renewed inflationary pressure. Although the report stops short of specific forecasts, it suggests the potential for slower growth and eroded consumer confidence.

A follow-up analysis from Scotiabank Economics warned that retaliatory tariff measures from the Canadian government could push interest rates up by as much as 3%, a move that would further dampen borrowing capacity and demand in an already fragile housing market.

Implications for Ontario’s Cottage Country

For Ontario’s cottage market, the risk is especially pronounced. These properties are discretionary purchases, and confidence plays an outsized role. The combination of low buyer sentiment, high inventory, and rising inflationary pressures could create a “perfect storm” heading into 2026.

Even well-priced listings may take longer to sell as buyers adopt a wait-and-see approach — underscoring the importance of strategic pricing, local expertise, and clear-eyed expectations in the months ahead.

New Waterfront Listings Volume All Price Ranges

chart of new cottage listings Ontario
Data Source - Habistat Analytics

Waterfront Listings - Termination Volume | All Price Ranges

Ontario cottage real estate termination volume
Data Source - Habistat Analytics

Sales of Waterfront Cottages in Muskoka | All Price Ranges

Muskoka cottage sales
Data Source - Habistat Analytics

Sales of Waterfront Cottages in Parry Sound | All Price Ranges

Parry Sound Cottage sales
Data Source - Habistat Analytics

Declining Search for Waterfront Properties in Ontario

Google search traffic for Ontario Cottages for sale.
Data Souce - Google Trends November 2025

Declining Consumer Confidence in Canada

Chart of Canadian consumer confidence
Data Source - The Conference Board of Canada

Outlook: The Next 12–18 Months

Here’s how we see things shaping up heading into 2026:

  • The market remains firmly a buyer’s market across all price ranges and regions. There are just too many headwinds for any meaningful change in market direction. Even multiple rate reductions are not enough to move the needle.

  • Listings for waterfront properties we expect to increase 10–15% year-over-year into Q3, then adjust seasonally downward. The volume of unsold inventory from this year is astounding and will, in most cases, be relisted in the spring.

  • We anticipate price erosion in many areas of an additional 5–10% into Q3, then plateau.

  • Particular vulnerability lies in: cottages under $3 million, vacant waterfront lots, and properties on less-popular lakes.

  • Unit sales to drop another 10–15% from last year — reaching a 20-year + low.

  • Total dollar-volume is expected to decline 15–20% year-over-year, driven by a softening luxury segment.

Our market outlooks are widely followed and factor in many weighted variables. Some of them include Google Search Analytics, article traffic volumes, current market direction, rate of change and general sediment. We are very fortunate to have input from many stakeholders including economists, mortgage companies, appraisers and real estate Brokers and Brokerages of all stripes. We aim to provide actionable insights and neither want nor give sugar coated reports.

That being said, they are fallible views & predictions always to be taken with a grain of salt. 

Advice for Buyers & Sellers

For Buyers

  • The current market offers more inventory, lower prices (compared to the pandemic surge), and far fewer bidding wars.

  • Take your time — there’s less pressure now, so you don’t need to rush into a decision.

  • Stay well-informed; rely on current data and market-realistic valuations.

  • Work with professionals who understand waterfront and cottage-country markets.

For Sellers

    • Conditions are more challenging than during the heat of the pandemic — but it’s not a disaster.

    • The key is pricing realistically from the start. Over-priced listings will just not make the cut.

    • Avoid letting emotion drive listing decisions (especially if it’s a family cottage). Objectivity is essential.

    • Engage a local expert who knows your lake, your area and the nuances of waterfront sales.

Final Thoughts

 While we report market trends and forecasts for all of Ontario’s cottage country, our home turf remains Muskoka Parry Sound where we live, paddle and work. If you are considering buying or selling in this area of cottage country we’d love to help. Contact us to discuss your goals, your property and your options.

Contact John Fincham, Broker @ RE/MAX Parry Sound Muskoka Realty Ltd. Brokerage.

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