The Cottage Market,
Covered Honestly.
Fact-driven Muskoka real estate commentary — trusted by national and international media for over a decade.
12+
Media Outlets
10+ yrs
Market Analysis
20+
Interviews in 2025
50+
Lakes Tracked
Muskoka Real Estate Media Coverage & Commentary
Straight data, no spin
People sometimes ask how a small real estate operation in cottage country ends up talking to Bloomberg or CTV News. Honestly, it's mostly because we try to be straight about what the data actually shows — not what's convenient for the market.
We've been tracking Ontario's waterfront market for over a decade, publishing our own numbers and calling it like we see it. We completed more than 20 Muskoka real estate media interviews in 2025 alone, covering everything from the post-pandemic correction to the capital gains tax impact on cottage sales.
Why cottage country is different
The fundamental insight that drives our analysis — and that journalists return to us for — is this: you cannot apply general housing market statistics to the cottage market. Waterfront property is a discretionary asset class. It runs on different economic engines than urban residential real estate, and it behaves differently at different price points. That nuance is what we bring to every interview.
On the record and off
We work with journalists, financial institutions, and mortgage companies for both public-facing interviews and background data requests. If you're covering the Ontario recreational real estate market and need someone who lives it every day, we're available.
Recent Muskoka Real Estate Media Coverage
Heated rivalry is igniting Canada's cottage culture
The BBC's exploration of Ontario's cottage country culture — and the geographic and emotional rivalry between Muskoka and the lakes to its north.
Finding Your Muskoka on what separates the prestige lakes from the emerging ones, and why that distinction matters to buyers.
BNN Bloomberg — Video InterviewPandemic buyers are struggling to unload cottages
John Fincham live on Bloomberg on why pandemic-era buyers are finding it harder to sell, and what the correction looks like on the ground in Muskoka.
The sub-$2M market has a structural inventory problem that isn't going to resolve with one or two rate cuts.
Toronto StarThey bought cottages during the pandemic rush. Now they're losing up to $365K
A deep look at the ongoing selloff in Ontario cottage markets and why the luxury segment continues to hold while the entry tier corrects.
The people losing money bought emotionally in a market that was moving faster than the fundamentals could justify.
Financial PostOntario's cottage real estate market has become a buyer's market
With a saturated market and weak demand, John Fincham on why the capital gains tax change could be the catalyst for a major correction.
Sellers in the sub-$3M range are competing against a wave of listings from people who bought in 2020 and 2021 and simply need out.
CTV NewsBuyers are firmly in the driver's seat — it's a good time to buy a cottage
Ontario is experiencing some of its lowest cottage sales in recent memory. John Fincham on what that means for buyers sitting on the sidelines.
If you've been waiting for leverage in this market, this is probably as much as you're going to get for a long time.
The New York Times — October 2024$700,000 Homes in Ontario, Canada
Finding Your Muskoka featured in the NYT Real Estate section's ongoing series on what your money buys in markets around the world.
A rare international spotlight on the value proposition of Ontario waterfront — from a publication that rarely covers Canadian cottage country.
The Globe and MailOntario cottage market: supply, mortgage renewals, and what comes next
Why rate reductions alone aren't likely to reverse the correction underway in Ontario waterfront markets — and what actually moves this market.
The cottage market doesn't respond to interest rates the same way residential real estate does. It's a wealth market, not a mortgage market.
The Globe and MailAs cottage prices tumble, is now the time for buyers to pounce?
John Fincham on timing the waterfront market — what the inventory data says, and what buyers should understand before acting.
There's no bottom bell that rings. But the data we're tracking suggests the window for serious negotiating power won't stay open indefinitely.
A selection of notable coverage. John Fincham completed more than 20 Muskoka real estate media interviews in 2025 alone.
All Media Citations — Finding Your Muskoka
A complete index of media outlets and articles in which John Fincham and Finding Your Muskoka have been cited as a source on Muskoka and Ontario cottage real estate.
Heated rivalry is igniting Canada's cottage culture
International feature on Ontario cottage country geography and culture. Finding Your Muskoka cited on the competitive dynamic between established Muskoka lakes and emerging regions to the north. John Fincham contributed market context on how lake prestige affects buyer decision-making.
Read the article →Pandemic buyers are struggling to unload cottages
Live television interview on Bloomberg's BNN network. John Fincham discussed the structural inventory buildup in Ontario's sub-$2M cottage market, the gap between pandemic-era purchase prices and current valuations, and why rate cuts alone won't resolve the correction.
Watch the interview →$700,000 Homes in Ontario, Canada
Finding Your Muskoka featured in the NYT's real estate column on what $700,000 buys in Ontario cottage country. One of a small number of Canadian cottage real estate operations to receive coverage in the New York Times real estate section.
Read the article →Ontario Cottage Market: Supply, Rates & Capital Gains
Cited across multiple Globe and Mail personal finance and real estate articles. Topics include: why interest rates affect cottage prices differently than residential real estate; inventory dynamics in the Muskoka waterfront market; and the impact of capital gains tax changes on cottage sellers. John Fincham is a recurring source for the Globe's real estate desk on recreational property.
Read the articles →Ontario Cottage Market: Buyer Leverage & Capital Gains
John Fincham cited across multiple CTV News segments on the Ontario recreational real estate market. Topics include: why 2025–2026 represents unusual buyer leverage in cottage country; how the capital gains tax increase affected cottage seller behaviour; and the divergence between the entry-level and luxury cottage segments.
Read the articles →Ontario's cottage real estate market has become a buyer's market
John Fincham on the structural shift toward buyer advantage in Ontario cottage markets. Analysis of surplus inventory, reduced demand, and the capital gains tax increase as a catalyst for further price correction in the sub-$3M waterfront segment.
Read the article →They bought cottages during the pandemic rush. Now they're losing up to $365K
John Fincham provided market data and commentary on pandemic-era buyers now selling at significant losses. Analysis of which price segments and lake types are most affected, and why the luxury core of Muskoka has been more insulated from the broader correction.
Read the article →Motivated sellers in rural Ontario are giving new buyers a deal
International luxury real estate publication covered the buyer opportunity in Ontario's recreational market. John Fincham and Finding Your Muskoka cited on negotiation dynamics, pricing strategy, and the profile of motivated sellers in the post-pandemic correction.
Read the article →Capital gains tax changes and cottage sales
John Fincham on the immediate and anticipated impact of the federal capital gains inclusion rate increase on cottage sellers — particularly those considering selling secondary recreational properties in Muskoka and across Ontario.
Read the article →Multiple articles on Muskoka cottage market and lifestyle
Cited across multiple Cottage Life articles covering Ontario recreational real estate trends, lake-specific market conditions, and lifestyle content about Muskoka communities. John Fincham is a recurring contributor of market data to Canada's leading cottage lifestyle publication.
Read the articles →Ontario cottage market commentary
Finding Your Muskoka cited by CBC News on conditions in Ontario's recreational real estate market. Commentary on inventory levels, buyer demand, and the factors driving price movement across different cottage country regions.
See CBC coverage →Radio interviews on Ontario cottage market conditions
John Fincham interviewed on Toronto's CFRB 1010 AM on conditions in the Muskoka and Ontario recreational real estate market, buyer and seller strategies, and the outlook for waterfront property values.
Visit CFRB 1010 →The market analysis behind these media appearances is what drives our Ontario Cottage Market Forecaster™ — the only real-time predictive tool for Muskoka, Parry Sound, and Haliburton waterfront prices.
See the Forecaster →The Data Behind the Analysis
Why water quality matters to waterfront values
The Ontario cottage market is shaped by environmental factors that most real estate reporting overlooks entirely. Water clarity, shoreline quality, and ecological health have measurable and significant effects on property values — effects that inform how we assess and advise on every waterfront transaction.
Peer-reviewed methodology
Our team contributed primary data to a peer-reviewed study — "Water Quality and Cottage Prices in Ontario" — published in Applied Economics with the Department of Economics at Rhodes College. The research maps how water quality indicators correlate with waterfront property values using hedonic analysis across Ontario lakes.
It's the kind of data-driven framework we use with clients every day, and it's part of why national media and financial analysts come to us when they need someone who understands this market at a granular level.
"Water Quality and Cottage Prices in Ontario" — published in Applied Economics, Department of Economics, Rhodes College. Hedonic analysis of how environmental factors including water clarity affect shoreline property values across Ontario lakes. John Fincham contributed primary market transaction data to the study.
Need Muskoka Real Estate Media Commentary?
We're available for interviews, data requests, and background commentary on Ontario recreational real estate. We work with journalists, financial institutions, and mortgage companies for both public and private-facing interviews. We don't do puff pieces — we give you the straight read on what the data shows.
[email protected]Looking to Buy or Sell in Cottage Country?
The same market knowledge that ends up in the media is what we bring to every client conversation. We live here, we know these lakes, and we're straight with you about what the data says.